I'll add a couple more points. The zeitgeist drives the market far more than you'd think. The last couple of years have not been good for selling "systematic doubt." Systematic confidence otoh, has been selling like crazy.
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So "systematic doubt" is declining from a small base, while "systematic confidence" is growing from an already big base. The market is both cyclic and asymmetric. The market for systematic doubt grows/strengthens during high confidence zeitgeist periods, but is never big.
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It's been down about 10% YOY over the last 3 years in the US since Trump's rise began basically. I was lucky I got my start in a very confident era (2011-15, zeitgeist coming out mostly strong and confident from the recession)
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Adding canonical book references for the 4 quadrants in response to a question. If you can't afford to hire people, read these books.
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Outer doubt: Hitchhiker's Guide to Galaxy, Discworld, Discordianism
Outer confidence: Getting Things Done, Inner Game of Tennis
Inner doubt: Finite and infinite games
Inner confidence: Impro, War of Art
(these are generic; there are domain specific-ones in each too) twitter.com/rrherr/status/…
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Lol, one reason my market is so small is that people who rely on hitchhiker's guide type material for help with life/career/management/leadership problems are unlikely to make it to high levels in orgs or be entrepreneurs. Fortunately enough make it through to provide me a living
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I’d pay someone who could help me be more hedgehog, but I’m very skeptical that such a consultant exists.
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I think it does. GTD is by far the most hedgehoggy thing I've ever stuck with. Also the only thing about which I act slightly evangelical. has a gift for selling the methodology using fox language.

