90% of the effort of a good media product is the content. The other 90% is the packaging
Interesting that there’s not much out there on how to package content well.
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Replying to @vgr
I think
@david_perell has been on a related beat for a while1 reply 0 retweets 2 likes
Replying to @visakanv @david_perell
Looking at his course website actually triggered the thought, she it struck me that I basically stop at 90% and give up on packaging entirely. Way too much effort. I’m beat by the time I’m done with the content phase.
9:40 PM - 13 Apr 2019
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