See: Edge of Tomorrow. One of the best movies that year commercially failed because it had a crappy title.
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Well, and the original trailers were awful. Contrast Original Trailer 1: https://youtu.be/vw61gCe2oqI vs Rebranded trailer: https://youtu.be/bydHcLDfWuY
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I think
@david_perell has been on a related beat for a while -
Looking at his course website actually triggered the thought, she it struck me that I basically stop at 90% and give up on packaging entirely. Way too much effort. I’m beat by the time I’m done with the content phase.
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Interesting that there’s not much out there on how to package content well.