90% of the effort of a good media product is the content. The other 90% is the packaging 😆
Interesting that there’s not much out there on how to package content well.
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Looking at his course website actually triggered the thought, she it struck me that I basically stop at 90% and give up on packaging entirely. Way too much effort. I’m beat by the time I’m done with the content phase.
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See: Edge of Tomorrow. One of the best movies that year commercially failed because it had a crappy title.
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