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When the network of people you’re operating in is larger than some Dunbar scale we’re built for, I think you can ratchet up shamelessness proportional to the decreased average visibility of your behavior. Maybe also higher leverage in networks where norms are unclear.
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When shame is a prominent soft tool of censorship of outliers. Those with less social standing can use it (riskily) to bypass denial of some arenas of life. Those with greater social standing can trade influence with some in order to weather dangers of success standing out.
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Whenever social norms are sufficiently harmful for you individually that defection becomes your best move. Shamelessness cushions the shock of norm violation.
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