Something very Indian about idea of a “multi-cuisine” restaurant. Everybody: “It’s hard to do even 2 cuisines right” Most countries: “Let’s just build food courts” India: “Here’s mediocre Chinese, Mexican, Continental, pizza, burgers, and 4 regional Indian in one huge menu.”
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The Indian state has to do a similar task of "everything in one roof": pass legislation for middle class people who want health insurance for elderly and also manage farm taxation policies for subsistence farmers. Hyper-diversification.
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Now add "premuim" and you have a differentiated branding strategy.
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Also, eff yoo, I'm hungry now.

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Sounds like Indians share a “get your money’s worth” concept with the buffet afficionados of the American midwest amd south: lots of choices served with an ample sufficiency.
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Bollywood is Indian food - spice, salt, sweet and crunch all served together.
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Hehehe :) same issue with a lot of startups in India as well:https://medium.com/swlh/is-your-startup-making-one-grilled-fish-or-a-40-item-budget-thali-337960a52978 …
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