It's so absurdly OTT it's designed to be camp, but I've seen many, many other examples of corporate cult-creation that are straight up indoctrination attempts.
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It’s not what’s attempted, it’s whats achieved. Compared to actual cults the effects of these things are a joke. There *are* corporate cults but this is not usually the type of programming involved for the most part (modulo some sales orgs/Amway-ish)
End of conversation
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it is also possible that the original poster framed it as a cult as a goof
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There's always an attempt to hijack the viewers brains with awe but typically the attempt only incites derision. See
@HiddenBrain about the uses of awe to manipulate.Thanks. Twitter will use this to make your timeline better. UndoUndo
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. Big screens/operatic music don’t make it a cult. Cosmetic similarity to cult pageantry.
Unless we’re talking Zizekian cynicism-as-ideology cults.