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Most effective link-push modes historically: 1997-2001: Email lists 2002-2010: RSS and search 2011-2014: Twitter and Facebok 2015-2018: Email lists again 2019 - ... feels like change is in the air yet again, but unclear how.
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Agree with this. Network topology is changing. Unclear exactly how. Far more subterranean groups now (slack, discord, even FB etc) that have meaningful scale.
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There's a further wrinkle in that. Aggregator communities (slashdot, hacker news, metafilter, reddit...) were quite important for me early on, but now somehow they seem like sideshows, with a new kind of subterranean structure emerging
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Agreed. One thing Twitter did spectacularly was enable a view of "who" is reading your links. There's no good analytics tool that does any kind of CRM modeling to better ensure you're reaching the right kinds of people independent of pageviews.
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Similar design patterns existed 10y ago, they never quite worked at an interesting scale 🙂 To be an interesting evolution, the comment and social graph data would need to be decentralized like on a blockchain or something. Otherwise it’s just a convenient ux at best.