Now, it’s not about the $... I could afford to throw another $1200/y at this without making it up in revenue, but that would feel like vanity publishing to me. It’s a bit of a personal challenge to at least break even. I’m kinda vain about keeping the blog non-vanity 
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It's mostly written by and read by women, though men and non-binary people are not excluded, and indeed have written some famous good fics. Also, sometimes when men do write fanfic it is not talked about that way. For example, Lin Manuel Miranda's Hamilton is a Real Person Fic.
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Most mainstream movies and books are not written to cater to women, so there is a lot more that people want to "fix", or blanks filled in in a more pleasing manner, to make the story, characters, and world more palatable. People use their imagination and share better stories.
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