It's amazing the sheer amount of energy that went into information distribution and reach a century ago. An offset press producing a run of newspapers to be distributed even at a city scale... it's a HUGE cost of joules/bit/mile... only justifiable for very high-value bits
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As a random aside, technically, fiction has gotten sophisticated far faster than nonfiction, but has hit an earlier fundamental ceiling. Nonfiction tech is lagging but has fewer obvious limits (and here I mean tech at the level of humans handling language, not computers)
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They are doing that - targeted disinformation and political campaigns. But launching chaff online is useful distraction from that, so there is incentive to keep the mass media noise machine running.
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Cambridge Analytica is the ICBM of "pens as swords"
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