The *ideal* distribution/reach pattern for that idea is the one that reaches those 5, and only those 5 people, at the lowest joules/bit/mile cost. Anything more is waste. That's a sort of thermodynamic efficiency limit model for media. Kinda like Carnot cycle for engines.
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The pen, by contrast, is still in the "screaming melee rush" stage of evolution in reach. We have just invented the precision firearm. Long way to go to get guided missile level reach smarts. If you were young Murdoch today, you'd be building media missiles, not forging swords.
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As a random aside, technically, fiction has gotten sophisticated far faster than nonfiction, but has hit an earlier fundamental ceiling. Nonfiction tech is lagging but has fewer obvious limits (and here I mean tech at the level of humans handling language, not computers)
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My guess is that, essentially, every missed system was designed with pen to paper in some sense. That and every technical achievement has been inspired by a narrative. That every self *is* a narrative formed from other narratives.
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