A million visit piece of content should in some sense be 10x the "idea size" in some memetic sense than a 100k visit piece of content. Trying to make a 100k idea artificially acquire a million visits seems kinda grimly nihilistic to me.
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John Wanamaker famously said "I know 50% of my advertising works, I just don't know which 50%" ... I'd guess, historically, "real" content has always had lower, and less legible, effectiveness than the advertising it rode.
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Thought experiment about the challenge of media in the future. Rupert Murdoch started like 60 years ago and is shaping global geopolitics in 2019. If you are in your early 20s today and want to be the Murdoch of 2079 geopolitics, how would you go about building the empire?
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Would you try to build a max-reach/min-brain zombie army led by generals like Tucker Carlson etc.? Forget about the ethics/morality of it... would that even be the most effective path to influence via the pen? To make it clearer, consider the pen-and-sword analogy...
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"The pen is mightier than the sword" they say. Well, "swords" evolved from literal swords through precision firearms to smart missiles. "Reach" with swords evolved from a large mass rushing screaming at the enemy and dying in large numbers to pushing a button to launch a missile
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The pen, by contrast, is still in the "screaming melee rush" stage of evolution in reach. We have just invented the precision firearm. Long way to go to get guided missile level reach smarts. If you were young Murdoch today, you'd be building media missiles, not forging swords.
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As a random aside, technically, fiction has gotten sophisticated far faster than nonfiction, but has hit an earlier fundamental ceiling. Nonfiction tech is lagging but has fewer obvious limits (and here I mean tech at the level of humans handling language, not computers)
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Hence the rise of online communities with participation membranes. Raising a barrier to consumption of content actually increases the ability of its producer to build shared context and coherence where content is “targeted” by default. Self-selection into consumption categories.
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Yep. Escaped realities. But money is the worst participation membrane. That’s why I’ve usually relied on things like length of posts or obscure jargon to do the job. Many people criticize me for inaccessibility not realizing it’s a design feature, not an accidental bug.
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If you haven't looked at it yet, Age of Surveillance Capitalism (2019) by
@shoshanazuboff addresses this from angles."Informating" is piece of it:https://en.wikipedia.org/wiki/Informating … . From bigtech-friendlier side,@zephoria speaks in 3min segment (
1h:1m) https://livestream.com/accounts/1408609/events/8472105/videos/187992236 … cc:@edelwaxThanks. Twitter will use this to make your timeline better. UndoUndo
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