Finally, the *meanings* of dead “content” start to come alive. This is deep digitization. The “semantic web” failed because we thought meaning was something dead and inherent, to be modeled. Now it seems it is a potentiality to be expressed and enacted contextually, like genes.
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It's not an artisan/hobby tech like letterpress. It's a high-tech sector. Right now, it's fueled almost entirely by... well direct-mail spam use cases. But I'm hoping it manages to shrink gracefully while retaining high-end production capability.
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If you *like* paper and print, start thinking in terms of short-run, bespoke, personalized, high-quality and rich printed materials. That's why I'm very interested in things like zines, short-run indie comics, board games, card games etc. Collectively they represent the future.
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I don't know the latest numbers, but right now, I'd guess the POD (print-on-demand) high end digital print industry is 80% direct mail junk stuff, 15% print-on-demand books, and 5% "long tail" use cases. I'm hoping those numbers shift to 5%, 15%, and 80%... ie reverse.
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There's problems to be solved along the way. Back when I was in the industry, though the equipment *could* do anything (rich, full-color, short-run, with variable data in each copy), the most interesting print jobs were the least profitable.
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What the industry *liked* to print was medium run-length (few 100 to 1000) low-area coverage (5% of paper covered with ink) with only a few colors. Going the other extreme tended to be both unprofitable and high stress on the equipment. I hope they've solved both problems.
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End of conversation
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It's got a way to go yet. Bindery seems to still be a real problem.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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