Longform is ready-aim-fire for me. I aim in the lede, first 300-400 words, and then launch the thing on a ballistic trajectory of a 4000-6000 words. Which means if I can't aim right in the opening, the whole thing is a failure, landing far from where I intended 
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Sometimes instead of "essayer" it's "essayer et essayer et essayer autre fois! sacrebleu!"
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