Business is long cycles. Only now, nearly 8y into indie consulting, am I starting to see tiny signs in some of my longer-running gigs that I make any sort of difference. Not signs I can turn into marketing, but signs that satisfy me (which is in some ways a higher threshold).
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Getting good client testimonials is somewhat harder but still easy. After all they have an incentive to prop up self-serving narratives of their own activities, including support-seeking decisions, as impactful, and engage in mutual validation. Plus most people are nice.
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But truly getting a sense of whether you made a difference takes something like an ongoing, unsentimental postmortem. You’re never more than a few percentage points confidence above “I had no more impact than random coin tosses or astrology”.
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And you’ll never get more than the most imperceptible of nods from the universe that there was a difference between you being there and not. Like the kinds of tiny measurements astronomers use to measure gravity waves or neutrinos. Tons of shallow confirmation bias fodder though.
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