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It was who taught me that. Perversely the 2004 spike may be directly related to Clay’s work. I also have a feeling that the move from “book internet” to “cable internet”, caused by the silo effects of smart devices and apps, changed the landscape
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who was talking about it a lot in the early aughts? Maybe there was a spike there, a moment of special anxiety? Or Maybe once it got a few major editorials in 2006 (Nicholas Carr in the Atlantic, Thomas Friedman in NYT) people came around to “this is just how things are now”?