The arms race between ad blockers and adtech strikes me as a "debate" between consumers and advertisers that's much like "debates" between political left and right.
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At some level there's a vague sense of a tiny shared purpose that makes it not 100% adversarial: finding out about new products/services and providing that info. But there's just so little trust and implicit understanding between the two sides, you get an undeclared war instead.
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as in the platforms? or adtech vendors?
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