I like this idea, and have been thinking of ways to apply it to media/writing. I think a media environment that looks like retail shelving -- screaming headlines competing with neighboring headlines -- leads to bad kinds of arms races.
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Audiences mostly want brown-boxing by a first-order filter designed for efficient second-order filtering. Current;y the locus for this is email. Ben Evans’ newsletter for general tech, GTM for cleantech, Plethora for manufacturing are all brown-box saved-you-a-click curators.
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In a way my numbered-parts model is a 2nd order response (though that’s not why I am experimenting with it). It is better for a direct connection than either marketed clickbait promotion on social media or brown-box fodder.
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Tweeted clickbait link = bare metal server = retail packaging Artisan Aggregator targeting = VM = packaging for e-commerce Numbered parts series = containers = packaging for v-commerce ??? = serverless = replenishment consumables packaging, like toner cartridges
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End of conversation
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