It's an anonymous-packetization of end-to-end supply chains that are addressed to their destination farther up supply chain than last mile retail. The marketing "packaging" is now in online listing optimization. For eg. book covers are now designed to pop at thumbnail size.
-
-
It’s artisan aggregator effect. More effective than big platforms if you can beat feed algorithms on signal-to-noise ratio on a theme. I do it too in my refactoring roundups. It’s an aggressive sort of reintermediation by people who would have been magazine editors 30y ago.
Show this thread -
This Tweet is unavailable.
-
Audiences mostly want brown-boxing by a first-order filter designed for efficient second-order filtering. Current;y the locus for this is email. Ben Evans’ newsletter for general tech, GTM for cleantech, Plethora for manufacturing are all brown-box saved-you-a-click curators.
Show this thread -
In a way my numbered-parts model is a 2nd order response (though that’s not why I am experimenting with it). It is better for a direct connection than either marketed clickbait promotion on social media or brown-box fodder.
Show this thread -
Tweeted clickbait link = bare metal server = retail packaging Artisan Aggregator targeting = VM = packaging for e-commerce Numbered parts series = containers = packaging for v-commerce ??? = serverless = replenishment consumables packaging, like toner cartridges
Show this thread
End of conversation
New conversation -
-
-
this is basically what Techmeme has done with their headline rewrites/expansions to drop the bait & include the buried ledes, no?
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.