There's a concept called "packaging for e-commerce" where things are packaged mainly for shipping for online shoppers. Simple, compact brown boxes that are meant to easily fit larger boxes etc. No flashy colors, large text or distinctive shapes meant to stand out on shelves...
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On another note, Just hit me that modern spartan curation style: a straight-up saved-you-a-click tldr with a link, is a sort of unbox-rebox style where throw away the fancy packaging (clickbait headline) for a brown box with a container manifest.
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It’s artisan aggregator effect. More effective than big platforms if you can beat feed algorithms on signal-to-noise ratio on a theme. I do it too in my refactoring roundups. It’s an aggressive sort of reintermediation by people who would have been magazine editors 30y ago.
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Audiences mostly want brown-boxing by a first-order filter designed for efficient second-order filtering. Current;y the locus for this is email. Ben Evans’ newsletter for general tech, GTM for cleantech, Plethora for manufacturing are all brown-box saved-you-a-click curators.
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In a way my numbered-parts model is a 2nd order response (though that’s not why I am experimenting with it). It is better for a direct connection than either marketed clickbait promotion on social media or brown-box fodder.
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Tweeted clickbait link = bare metal server = retail packaging Artisan Aggregator targeting = VM = packaging for e-commerce Numbered parts series = containers = packaging for v-commerce ??? = serverless = replenishment consumables packaging, like toner cartridges
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