There's a concept called "packaging for e-commerce" where things are packaged mainly for shipping for online shoppers. Simple, compact brown boxes that are meant to easily fit larger boxes etc. No flashy colors, large text or distinctive shapes meant to stand out on shelves...
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A thing that kills blog series of the traditional sort, that attempt to mimic book like structures, is that readers have to maintain narrative state across parts. You have to do clumsy things like recaps to help. Even a 1-step memory requirement (a Markovian series) is hard
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So far, I'm doing 0-step memory (ie you don't really need to read part n-1 to understand part n). The goal is to allow near-random-access, out-of-order reading, but still with a sense of thematic development int ime.
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My mental model is actually kinda like tropes at the moment. I'd like the "Weirding Diary" for example to be something like an evolving, idiosyncratic narrative bibliography/pedia of weirding. But not indexed to a set of "lookup concepts" with individual identities.
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More of an atomized/liquidized version of a thematic pedia/dictionary. We'll see how it goes. I may be using tags for organizing primarily, rather than categories.
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A secondary mental model is that of an "observer process" like an almanac, but not quite as strongly anchored in temporality (ie, not news-cycley). Since some series represent threads I'm observing in my own head (like Mediocratopia), they're not exactly living in external time.
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On another note, Just hit me that modern spartan curation style: a straight-up saved-you-a-click tldr with a link, is a sort of unbox-rebox style where throw away the fancy packaging (clickbait headline) for a brown box with a container manifest.
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It’s artisan aggregator effect. More effective than big platforms if you can beat feed algorithms on signal-to-noise ratio on a theme. I do it too in my refactoring roundups. It’s an aggressive sort of reintermediation by people who would have been magazine editors 30y ago.
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This Tweet is unavailable.
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Audiences mostly want brown-boxing by a first-order filter designed for efficient second-order filtering. Current;y the locus for this is email. Ben Evans’ newsletter for general tech, GTM for cleantech, Plethora for manufacturing are all brown-box saved-you-a-click curators.
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In a way my numbered-parts model is a 2nd order response (though that’s not why I am experimenting with it). It is better for a direct connection than either marketed clickbait promotion on social media or brown-box fodder.
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Tweeted clickbait link = bare metal server = retail packaging Artisan Aggregator targeting = VM = packaging for e-commerce Numbered parts series = containers = packaging for v-commerce ??? = serverless = replenishment consumables packaging, like toner cartridges
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End of conversation
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