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Where gods would be constructed social media personae with large followings and mask-like unique identities (hey maybe AI generated). The Igors would be interchangeable mechanical turkers who might even be composed out of several individuals who share a service identity
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The social media persona is not the powerful thing though really. Plenty of people with large followings and not much to show for it. It’s an effect rather than a cause.
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The growth rate of our civilization's population will be sustained with AI. Like when Kodak gave way to digital cameras. Sometime between 2040 and 2400, we'll hit 100 trillion minds.
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Though you've been reading Pratchett lately right? There's something to be said for Igoring as a trade. You work for the gods but can get out before they bring it all crashing down around them. Maybe gods -> API -> igors -> townsfolk ? Or swap Igor and api?