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To clarify, my point is that the marginal effort in getting to intermediate scales (say 1000 users) is almost the same as getting to maximal scale, since higher orders of scaling are mostly handled by infrastructure that's mostly agnostic to the specifics of the code
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The annoying thing about computing is that every damn thing has to be live in an environment of scale. It's like if there were only 2 scales of cooking: cooking a meal for your family at home, and cooking for the entire planet. No intermediate scales of intermediate difficulty.
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Sure if you're talking about platform code, at Facebook feed or Google search scale, the effort is more proportionate to scale, but this is a minority of code
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This is true for music production and promotion too. I call this the "zero to one" principal. It's as much effort to get from zero to one as from one to one hundred. Issue of scale and energy