Intranet apps and b2b web services provide a counter example.
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Yeah they do! Woop wooop!
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Tons of software (most) exists for small niche audiences. They just don’t make the news.
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You still have to do most of the work of getting from 1 to 7 billion in the 1 to say 1000 phase... the higher orders of scaling are mostly handled by infrastructure that's mostly agnostic to code specifics, right?
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There’s another axis though. You can do a 2-ingredient meal for the whole planet. No need for twelve courses.
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That’s the tragedy of software. Since scaling is cheap there’s too much competition at intermediate scale to establish equilibrium.
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My point is, the marginal effort in getting to medium scale is almost as much work as getting to maximal scale
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This is not true... Many people are content to make their small indie games, or OSS projects with a small but involved community of users. The pressure that one must hit planetary scale is not universal, although it does drone on in the background...
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My point is, you still have to do almost that level of work
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