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Weird trend in content: names, headlines, titles are all kinda starting to die. We're in a world of liquid content that is either addressable by a hash-like memorable phrase in the interior, or dissolves into the oceans of text
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Do you remember when Amazon used to list “statistically improbable phrases” for books on their listing pages, as an experimental way of showing what they were about?
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Yeah they axed it at some point along their rise to household-name status; too nerdy I guess. Ahead of their time