E-cigs/vaping as domestic-cozy Gen-Z tobacco? 🤔
What’s a good read on this culture? Juul in particular?
Traditional tobacco had bad-ass brand. Vaping seems to be lame-ass. Like Prius? EVs before Tesla?
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Organic nature of actual fire is always going to be more badass than electronic vaporisation
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Organic in the sense that it represents a destructive natural phenomenon. Maybe if vapes were tiny Tesla coils representing lightning they'd be badder 😎

