Vaping has some tobacco shape-tricksters who can rival Gandalf in their ability to pull smoke magic.
E-cigs/vaping as domestic-cozy Gen-Z tobacco? 
What’s a good read on this culture? Juul in particular?
Traditional tobacco had bad-ass brand. Vaping seems to be lame-ass. Like Prius? EVs before Tesla?
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That's because no one has invented Vapeable vitamins yet.
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Vaping is like Affliction or Tap Out t-shirts. It's try hard
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Vape culture has emerged as a distinct brand of neo-douchebag culture. Definitely not Prius. More like Monster energy drinks, MMA, “gamers”, Vine, soundcloud rap, etc.
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Its huge with the kids. If we oldies don't get it, its because that doesn't matter; we aren't the mark
End of conversation
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Making your own ejuice and tinkering with your hardware ("real" vaping) is more akin to the internet at the time of BBSes than anything else. It's a nerd community, mostly male, where people explore and have fun. That is why it won't last
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In the same way that the Internet didn't?
End of conversation
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