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Weird trend in content: names, headlines, titles are all kinda starting to die. We're in a world of liquid content that is either addressable by a hash-like memorable phrase in the interior, or dissolves into the oceans of text
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I think of it as the search-tail eating itself. A good problem to have maybe, like when YouTube increased accessibility & was overwhelmed by the # of new users. Eventually, it will become a search problem in and of itself.