Eff it, Yolo, I’m not waiting to see how Gen Z actually shapes up to tag them. Where’s the fun in data-driven hindsight. I’m calling it early based on early markers and portents
If Millennials are Premium Mediocre...
Gen Z is gonna be Domestic Cozy
Yeah you heard it here first
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good connection, possibly more global... hygge is definitely the vibe I have in mind
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i get a sense of a sort of sloppier, indifferent hygge. hygge seems a bit effortful and pretty, with the fairy lights and all. the kids i've seen, they don't give much of a shit. they do great aesthetics 1% of the time for the 'gram, and are sloppy-casual 90%
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