Eff it, Yolo, I’m not waiting to see how Gen Z actually shapes up to tag them. Where’s the fun in data-driven hindsight. I’m calling it early based on early markers and portents
If Millennials are Premium Mediocre...
Gen Z is gonna be Domestic Cozy
Yeah you heard it here first
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Yeah yoir phrase needs more of the abnormally high levels of anxiety and depression from protection parenting making them fragile (no, really, see ’s latest book).
Imagine someone swaddled in a blanket to fight their nervous breakdowns. Name that.
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I think that describes younger millennials more. Zs are too young to directly have processed stressors, but would have indirectly resonated with anxiety in X’er parents and Millennial siblings/uncles/aunts. The oldest Z’s were like 7 when recession hit, and 15 when Trump rose
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I want to hear your description of Domestic Cozy in a blog post.



