As ‘maya millennial’ in the title of the blogpost suggests, I personally expect the premium mediocre ethos to be coextensive with millennials. Not quite sure where Gen Z begins, but they’re showing signs of a different sensibility. Something like ‘domestic authenticity’ perhaps
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I’m gonna watch the young ‘uns and try to bag-and-tag them the minute the pattern crystallizes 😎... first cohort of Z’s needs to exit college for that, class of 2022 dumped into a world beyond youtube and pewdiepie etc. My newphew, born 2005, is a Z.
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