That has no examples, either individual or corporate, just a claim that “sparking joy” is being rejected. I’ve seen no evidence of that, just good-natured jokes. The critique of western metaphysics being non-affective is plausible but not supported in the thread afaict
I get what you’re saying (“buy and like it or don’t buy and shut up” as neoliberal customer proposition) but he seems to be saying something different. Does Japanese corporate customer proposition work differently?