A bit of research revealed that the represented ad sales for blogging by anybody who actually knows how to do the job, requires an incentive structure (commission based) that only works north of about 2 million visitors/year. To get there, I'd have to prioritize viral clickbait.
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This leaves the "stay amateur" option. Which means expanding and growing operations ONLY at the rate at which automation increases your leverage, without having to deal with creeping managerialization. A sort of slow-food, never-run-a-deficit bootstrapping mentality.
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This is not about minimizing financial risk. It's about minimizing risk to creative processes. Maintaining the freedom to be in discovery mode, and maybe write/publish stuff that only 4-5 people will get. It means never having a "sales quota" mindset of "3 viral hits a month."
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This is why I can afford to publish stuff for no other reason than that I personally like it and think it explores interesting new thought spaces. Like this piece by
@nolangray_ that is one of my favorite pieces to come out of the blogging coursehttps://www.ribbonfarm.com/2017/02/07/shift-register-code-breaking-out-of-the-echo-chamber/ …Show this thread
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You seem well positioned to cater those interested in discovery/exploration as your tribe, slipping between the two horns of the dilemma.
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That is an oxymoron. By definition not a tribe.
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