because it would require a massive amount of investment to implement, would be devilishly difficult to get right, would remove the most attractive ad targets, and most people wouldn't pay. It's hard to think of an investment that makes less sense at scale tbh
The nice thing is this just reduces to regular model if nobody pays, and advertisers get unfettered access! And it only needs to work well enough for subset of users/advertisers who care
It’s basically a pay-to-unblock and blocker controlled by both readers and publishers
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Advertisers get unfettered access even if they don't win the auction bc they need access to the
in order to bid.Thanks. Twitter will use this to make your timeline better. UndoUndo
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