because it would require a massive amount of investment to implement, would be devilishly difficult to get right, would remove the most attractive ad targets, and most people wouldn't pay. It's hard to think of an investment that makes less sense at scale tbh
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The one way to solve this is for the ad network itself to build it and treat the user's credit card as the top bidder in the auction. This is how (the old version of) Google Contributor worked. Of course, it only really fit into Goog's overall organizational strategy as a PR move
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A lot of decision fatigue for the user. Would discourage consumption. And create a perpetual user authentication hell.
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Xerox has a product called print market port that used reverse auction ceiling price set by enterprise customer. Print shops could underbid but not over. That could work here as a direct auction with consumer resetting a floor price periodically. Overbid to sneak your ad through.
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Give up all-or-nothing orientation basically. You eliminate as many ads as you pay to eliminate, but ads that really want your attention can bid more for it than you yourself do. Fixed subscription model does this but one-size-fits-all, pricing all attention the same.
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If I pay $10/mo, and read 1 article a day, site estimates my extrapolated attention self-valuation at 30c/article and displays this to both me and advertisers. Advertisers who pay > 30c/impression get through. If I start reading faster my valuation drops and more ads get through.
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Hmm. This could work. Advertisers too get to show their ads to highest value customers first, based on their ceiling price. If their budget is $100/mo and their ceiling price is $0.50/impression and there are 200+ 50c customers, their entire budget is blown on 200 50c customers
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I think what you're looking for is a second price auction, which is how most ads are sold. So the user participates in the auction
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That’s an efficiency detail for a pool of bidders bidding for the same thing. It is not a way to align incentives of buyers and sellers. I’m talking about a seller reserve price and a buyer ceiling price acting together. You can add second price mechanism to buy side, sure.



