Why hasn’t this happened @benthompsonhttps://twitter.com/jasonfried/status/1089912924825628672 …
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I think what you're looking for is a second price auction, which is how most ads are sold. So the user participates in the auction
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That’s an efficiency detail for a pool of bidders bidding for the same thing. It is not a way to align incentives of buyers and sellers. I’m talking about a seller reserve price and a buyer ceiling price acting together. You can add second price mechanism to buy side, sure.
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I think this could work and the decision fatigue problems are solvable. The bigger problems are 1) not enough people want to pay 2) those who do are motivated by not wanting to be tracked and animus towards the ad duopoly itself, which this whole piggyback model doesn’t solve
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The nice thing is this just reduces to regular model if nobody pays, and advertisers get unfettered access! And it only needs to work well enough for subset of users/advertisers who care
It’s basically a pay-to-unblock and blocker controlled by both readers and publishers - 1 more reply
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