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Why hasn’t this happened
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I wish ad-supported services could look at my average usage (# of pages I’ve viewed, ads I’ve seen, etc), and give me an option to directly pay them the same amount they would have charged the advertisers for my slice of views/clicks/etc. No ads for me, they get paid. Win win.
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because it would require a massive amount of investment to implement, would be devilishly difficult to get right, would remove the most attractive ad targets, and most people wouldn't pay. It's hard to think of an investment that makes less sense at scale tbh
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The one way to solve this is for the ad network itself to build it and treat the user's credit card as the top bidder in the auction. This is how (the old version of) Google Contributor worked. Of course, it only really fit into Goog's overall organizational strategy as a PR move
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Xerox has a product called print market port that used reverse auction ceiling price set by enterprise customer. Print shops could underbid but not over. That could work here as a direct auction with consumer resetting a floor price periodically. Overbid to sneak your ad through.
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If I pay $10/mo, and read 1 article a day, site estimates my extrapolated attention self-valuation at 30c/article and displays this to both me and advertisers. Advertisers who pay > 30c/impression get through. If I start reading faster my valuation drops and more ads get through.
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Hmm. This could work. Advertisers too get to show their ads to highest value customers first, based on their ceiling price. If their budget is $100/mo and their ceiling price is $0.50/impression and there are 200+ 50c customers, their entire budget is blown on 200 50c customers
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