Why hasn’t this happened @benthompsonhttps://twitter.com/jasonfried/status/1089912924825628672 …
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Give up all-or-nothing orientation basically. You eliminate as many ads as you pay to eliminate, but ads that really want your attention can bid more for it than you yourself do. Fixed subscription model does this but one-size-fits-all, pricing all attention the same.
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If I pay $10/mo, and read 1 article a day, site estimates my extrapolated attention self-valuation at 30c/article and displays this to both me and advertisers. Advertisers who pay > 30c/impression get through. If I start reading faster my valuation drops and more ads get through.
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