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Why hasn’t this happened
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I wish ad-supported services could look at my average usage (# of pages I’ve viewed, ads I’ve seen, etc), and give me an option to directly pay them the same amount they would have charged the advertisers for my slice of views/clicks/etc. No ads for me, they get paid. Win win.
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because it would require a massive amount of investment to implement, would be devilishly difficult to get right, would remove the most attractive ad targets, and most people wouldn't pay. It's hard to think of an investment that makes less sense at scale tbh
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The one way to solve this is for the ad network itself to build it and treat the user's credit card as the top bidder in the auction. This is how (the old version of) Google Contributor worked. Of course, it only really fit into Goog's overall organizational strategy as a PR move
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Give up all-or-nothing orientation basically. You eliminate as many ads as you pay to eliminate, but ads that really want your attention can bid more for it than you yourself do. Fixed subscription model does this but one-size-fits-all, pricing all attention the same.
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If I pay $10/mo, and read 1 article a day, site estimates my extrapolated attention self-valuation at 30c/article and displays this to both me and advertisers. Advertisers who pay > 30c/impression get through. If I start reading faster my valuation drops and more ads get through.
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