Virality gets addictive and seduces you into becoming an extremistan gambler, but in a casino based on Monopoly money (heh, that defines a “platform” — viral dynamics potential). Then politics steps in and turns extremistan viral stars into extremist information terrorists.
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The real trick to being a powerful centrist rather than an ineffectual pearl clutcher is to build a deathstar in mediocristan that pwns the virality game by adding a vast amount of inertia and slack in the middle to absorb energy.
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Imagine the untold military contracting story of the Death Star btw... like the F-35 program times a million.
But nobody’s come close to architecting social media Death Star operations. Weaponize and bureaucratize the apathetic and anti-radical, non-extremists. #mediocrity
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Every time I go viral I get extra paranoid about NOT becoming “guy who talks only about that thing he went viral for”
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I wish everybody on Twitter could each go ultra-viral because it's actually a very eye-opening and humbling experience. I feel like it would be worth listing out some thoughts from the various occasions where my timeline blew up, even if it gets interpreted negatively
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