Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....
Conversation
Replying to
Is "amount of viral" proportional to its decay? Because it might still have long term effects if it's viral enough.
1
Replying to
Yes. It’s just rarely the most efficient or elegant way to achieve the effects. Like using a flash flood to clean streets.

