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Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....
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so as a non-famous twitter person I've had a rare few tweets blow up, and they've made me really question the value of virality/audience my notifications, usually conversions with people I like, turn into a tidal wave of dumb comments from egg accounts
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