Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....
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I agree with you, it's like trying to capture your 15 mins of fame, it's always fleeting! Increasingly I'm wondering what's next past the feeling of hoping to go viral?
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I think we’ll come to view it as an evolutionary phase in the digital age
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Moving from fleeting to sustaining, the question is what does that look like 🤔
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I think the viral hit economy emerged as a sort of lottery market because the direct ROI is so poor. If a million bloggers post every day, it’s better that one gets a jackpot spike a week than the returns being spread too thin to be worthwhile for any of them.
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this made me start thinking about the end of the attention economy, fascinating stat that people on average are exposed to 3000 ads per day, there's just so much noise that we might be shifting to an efficiency economy, I like that concept!
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