Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....
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I agree with you, it's like trying to capture your 15 mins of fame, it's always fleeting! Increasingly I'm wondering what's next past the feeling of hoping to go viral?
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I think we’ll come to view it as an evolutionary phase in the digital age
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Moving from fleeting to sustaining, the question is what does that look like 🤔
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I think the viral hit economy emerged as a sort of lottery market because the direct ROI is so poor. If a million bloggers post every day, it’s better that one gets a jackpot spike a week than the returns being spread too thin to be worthwhile for any of them.
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