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Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....
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I think the viral hit economy emerged as a sort of lottery market because the direct ROI is so poor. If a million bloggers post every day, it’s better that one gets a jackpot spike a week than the returns being spread too thin to be worthwhile for any of them.
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