LOTR languished in obscurity for a couple of decades before going classic. That’s like a doomsday device set to zeitgeist trigger conditions or something. What other exemplars of non-viral attention capture success? Any scale from tweets to MCU.
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Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....








