Viral outcomes no longer motivate me at any level from tweet to blog to book. A spike is a very dull kind of attention profile. I like other kinds better now. The steady burn, the cyclic endemic meme, the incepted word, the compounding secret language, the long-running gag....
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I agree with you, it's like trying to capture your 15 mins of fame, it's always fleeting! Increasingly I'm wondering what's next past the feeling of hoping to go viral?
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I think we’ll come to view it as an evolutionary phase in the digital age
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Is "amount of viral" proportional to its decay? Because it might still have long term effects if it's viral enough.
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Yes. It’s just rarely the most efficient or elegant way to achieve the effects. Like using a flash flood to clean streets.
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so as a non-famous twitter person I've had a rare few tweets blow up, and they've made me really question the value of virality/audience
my notifications, usually conversions with people I like, turn into a tidal wave of dumb comments from egg accounts
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Yeah twitter virality without a place to direct the attention is even more useless. That’s why ‘check my soundcloud’ became a meme
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You have a very fertile mind.
I'm glad you're planting a higher-value crop.
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Can you provide a couple of examples? Steady burn like e. g. what?
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That's what professors with tenure often say.... To say you've attained tenure is a somewhat a cruel joke though.
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