I can see why people go pro-troll. Sometimes the clumsiness of outrage-merchanting is so extreme I feel like pitching in to help even when my sympathies are diametrically opposed to the cause du-jour. If you don’t care about the issue and there’s $ on offer, it’s very tempting.
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It’s like an itch to give sales pointers to a hapless cocaine dealer. In some cases of course the apparent ineptitude is a feature rather than a bug (eg bad grammar in Nigerian emails), since you’re fishing for stooges/marks, but often it is real ineptitude that limits impact
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Not just internet outrage stoking, but most persuasion effort is abysmally low effectiveness. I’m not even very good at this, but the couple of times I’ve helped people refine bad sales pitches/scripts, I got them 10x better response rates with like 5 minutes of shallow thinking
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