I can see why people go pro-troll. Sometimes the clumsiness of outrage-merchanting is so extreme I feel like pitching in to help even when my sympathies are diametrically opposed to the cause du-jour. If you don’t care about the issue and there’s $ on offer, it’s very tempting.
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Like, I can think of 2-3 ways to go at Gilette in ways that might actually hurt. But you rarely see people even attempting to land serious punches in this budget-carnie grade dollar store outrage merchanting. It just adds annoying, ineffective noise to the culture wars.
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Not just internet outrage stoking, but most persuasion effort is abysmally low effectiveness. I’m not even very good at this, but the couple of times I’ve helped people refine bad sales pitches/scripts, I got them 10x better response rates with like 5 minutes of shallow thinking
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