Best explainer thread I saw re gilettehttps://twitter.com/caitlinpacific/status/1085659975181975553?s=21 …
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To be clear I don’t agree with her conclusion about the ad insulting their male customers. I just think it’s a marketing tactic based on changing customer behaviors and the trendiness of woke campaigns
End of conversation
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i think activist employees took over by being righteous and certain. everyone else then fell in line out of fear of being uncovered as not progressive enough. im starting to think thats usually how vocal minorities take over--everyone else's self-doubt.
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Virtue signalling
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