Conversation

I just used the terms “eigencustomer” and “market eigenvectors” in an email. There are advantages to having clients with engineering backgrounds who grok such metaphors. You can’t talk this efficiently with even the smartest execs who are from marketing/sales type backgrounds.
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If you're curious, think of market/business eigenvectors/values as the grain of the market, vs of the tech powering the business. For example, in container shipping, the "backhaul" problem exists because markets have asymmetric eigenstructure, but ships are a symmetric tech.
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