10/This is why I can write about virtually anything I’m learning or discovering, and it adds color to this narrative. It’s a very personal narrative, which I think will make it hard to ever shift primary writing responsibility to anyone else. But it also justifies learning
Conversation
11/ Some ppl ask me why I would paywall my best marketing channel, but Praxis membership actually functions as a great stepping stone to online courses. Paying $10/mo or $100/yr is a strong signal they might be willing to buy more
1
10
12/ At the same time, if you pay attention and do a little work you can pretty much piece together everything from my $500 course from Praxis posts. I like allowing ppl to “pay” in money or effort
1
13
13/ And it works in the other direction too: many course purchasers then become Praxis members as a “continuity” program. Each one supports the other
1
3
14/ I’m still barely scratching the surface though. Don’t do any promotion really, no free offers or bonuses, no conversion rate optimization, no cross-promotion with other sites. Right now my focus is on writing the book so it will have to wait
1
3
15/ But in the future I want to do a much better job of connecting members to each other, helping them help each other, supporting collaborations, sharing knowledge, etc. So many possibilities and ideas
1
6
16/ It seems like long term, the biggest asset is the shared knowledge, terminology, culture, perspective of such a large group of influential/effective ppl. Being able to coordinate & direct that energy would be huge (anti-book club was early experiment)
1
1
9
17/ Someday my writing pace will have to slow down and such community, collaboration, knowledge sharing benefits will have to take over as primary benefit of membership if it’s going to survive
1
4
18/ In general I think future of niche membership sites is very bright. Attention is getting too scarce to waste time with free content. Niches are highly profitable, with little competition. What it takes is someone willing to obsess about something for a long time
2
3
17
19/ I’d love to hear from Praxis members and non-members alike: what do you think we should add, remove, or change? What would it take for you to subscribe or stay subscribed?
5
6
Replying to
That was a big fear, but honestly no. I only promise 1-3 posts per month, and a post can be almost anything. In 2018 I averaged about 1 per week so I could cut writing in half and still deliver on the promise
1
1
I think my usage of Evernote is critical though as I have between 20-30 posts as notes in the pipeline at any given time, most of which could be brought to completion within a day
1
3
Show replies

