Just had a killer insight on pricing. How you price a product or service is a function of how you value the act of providing it in your own life. It is hard to "meaning" price a product that to you is just a way to make money. The impedance mismatch will show.
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The pricing of production and consumption behaviors have to harmonize. In the case of a single person (artisan producer) harmonizing means being the same. Commodity pricing maps to “just making money”. Differentiated-brand-pricing maps to making meaning in your own life. Etc.
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For orgs the harmony can be subtler. Low-cost leadership maps to making meaning for yourself via high intelligence operational scaling for mass production. The customer will get commodity value out of the $5 widget but you’ll brand-value the $50 million state-of-the-art factory.
12:41 PM - 12 Jan 2019
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